- Overview
This document sets out the responsible gaming framework applied at Genting Casino Wirral, located at 25/27 Oxton Road, Birkenhead, Wirral, CH41 2QQ. The venue is operated by Genting Casinos UK Limited and is licensed as a casino premises on the UK Gambling Commission public register under Wirral Borough Council. Premises account number 537 and premises detail code RzRUVkI are the reference identifiers held on the Gambling Commission register.
Genting Casinos UK Limited has its head office at Genting Management Office, First Floor, Resorts World Birmingham, Pendigo Way, Birmingham, B40 1PU, United Kingdom.
The responsible gaming obligations described in this document apply to all persons who enter or seek to enter Genting Casino Wirral for gaming purposes.
- Regulatory Basis
Genting Casino Wirral operates under the authority of the UK Gambling Commission and in accordance with the conditions attached to its premises licence issued by Wirral Borough Council. All responsible gaming measures implemented at the venue are required to comply with:
- The Gambling Act 2005
- The Licence Conditions and Codes of Practice issued by the UK Gambling Commission
- Any additional local authority licensing conditions applicable to the Wirral premises
Genting Casinos UK Limited is legally obligated to take all reasonable steps to prevent gambling-related harm, to protect vulnerable persons, and to ensure that gaming activity at the venue is conducted in a socially responsible manner.
- Minimum Age Requirement
Entry to Genting Casino Wirral for gaming purposes is restricted to persons aged 18 years or over. Gambling by persons under the age of 18 is a criminal offence under UK law. Mandatory age verification procedures operate at the point of entry. Any person who is unable to provide satisfactory proof of age will be refused entry to the gaming areas.
Accepted forms of identification include documents that confirm both identity and date of birth. The venue reserves the right to request identification from any person whose age is in doubt, regardless of apparent age.
- Safer Gambling Accreditation
Genting Casinos was the first gambling business to complete the Safer Gambling Standard, achieving the highest level of accreditation available under that programme in July 2019. The Safer Gambling Standard is administered by GamCare and is a recognised industry benchmark for socially responsible gambling operations. This accreditation reflects the integration of safer gambling practices across venue operations, including at Genting Casino Wirral.
5. Player Protection Measures
5.1 Interaction and Monitoring
Staff at Genting Casino Wirral are trained to identify indicators of potentially harmful gambling behaviour. Where such indicators are observed, staff are authorised to interact with the individual concerned in accordance with the venue’s safer gambling procedures. This may include offering information about support services or initiating a formal review of the individual’s access to gaming facilities.
5.2 Self-Exclusion
Persons who consider that their gambling is causing harm to themselves or others may request self-exclusion from Genting Casino Wirral. Self-exclusion is a formal arrangement under which the individual agrees not to enter the venue for gaming purposes for a defined period. The venue is required to take reasonable steps to enforce self-exclusion arrangements and to refuse entry or gaming access to any person who is subject to a self-exclusion agreement.
Self-exclusion requests should be directed to venue management or submitted through the contact details provided in Section 8 of this document.
5.3 GAMSTOP
GAMSTOP is the national self-exclusion scheme for online gambling in the United Kingdom. While GAMSTOP primarily applies to online operators, Genting Casinos UK Limited participates in broader industry self-exclusion coordination. Persons seeking to exclude themselves from multiple gambling environments are advised to register with GAMSTOP in addition to any venue-specific self-exclusion arrangement.
5.4 Financial Source Verification
Genting Casinos UK Limited has a legal obligation to establish that money being spent at its venues is legitimate. The venue may request documentation or information from a patron to satisfy this obligation. Failure to provide satisfactory documentation may result in restricted access to gaming facilities pending completion of a review.
- Support Organisations
Persons who require assistance in relation to gambling-related harm may contact the following independent support organisations:
Organisation - Contact
- GamCare - National Gambling Helpline: 0808 8020 133 (free, 24 hours)
- Gamblers Anonymous - www.gamblersanonymous.org.uk
- BeGambleAware - www.begambleaware.org
- GAMSTOP - www.gamstop.co.uk
These organisations operate independently of Genting Casinos UK Limited. Contact details are provided for informational purposes only.
- Obligations of Visitors
All persons entering Genting Casino Wirral for gaming purposes are required to:
- Comply with the venue’s age verification requirements
- Provide accurate identification when requested by venue staff
- Comply with any self-exclusion arrangement to which they are subject
- Provide documentation requested in connection with financial source verification
- Comply with any access restriction imposed by the venue in accordance with its responsible gaming procedures
Failure to comply with these requirements may result in refusal of entry or removal from the premises.
- Contact Information
Queries relating to responsible gaming at Genting Casino Wirral may be directed to the venue or to the operator using the following details:
- Venue address: 25/27 Oxton Road, Birkenhead, Wirral, CH41 2QQ
- Venue telephone: +44 (0) 151 653 6667
- General enquiries email: [email protected]
- Operator head office: Genting Management Office, First Floor, Resorts World Birmingham, Pendigo Way, Birmingham, B40 1PU
- Policy Review
This responsible gaming policy is subject to review in accordance with changes to UK Gambling Commission licence conditions, codes of practice, or applicable legislation. The current version of the policy applies to all gaming activity at Genting Casino Wirral from the date of its publication. Visitors are advised to consult the official Genting Casinos website at gentingcasinos.co.uk for the most current version of the safer gambling information applicable to this venue.

